In 1952, Luciano Bagnasco arrived from Italy’s Piedmont region, convinced that a great shoe could last a lifetime. Together with a group of artisans and the finest Argentine leather, he founded GUIDO—a brand born of respect for craftsmanship, precision, and timeless elegance.

As fashion evolved, the GUIDO loafer became a symbol of everyday elegance. Its design, artisanal construction, and comfort transformed it into an Argentine classic that—more than seven decades later—still retains the essence with which it was conceived.

Since 1969, our house on Avenida Quintana has welcomed those wishing to experience the world of GUIDO firsthand. Its salons, staircases, and stained-glass windows preserve the spirit of an era and safeguard a story that continues to unfold every day.